About
Brand Origin
The Legacy of Magister
The word Magister originates from Latin, meaning “teacher,” “master,” or “guide.” In Ancient Rome, the title magister was used in both public service and education to denote individuals of high status and authority. For example, the Magister Equitum (Master of the Horse) was a senior military officer. More broadly, a magister was someone who not only possessed knowledge but also had the ability to lead, instruct, and influence.
During the Middle Ages, magister became an academic title in European universities, such as Magister Artium (Master of Arts), signifying deep expertise and the capacity to teach and shape understanding. From this period onward, the term came to represent not just a holder of knowledge, but a person who structures, communicates, and transforms it.
At Magister Consulting, we embrace this historical legacy. We believe that consulting is not merely about delivering information—it’s about guiding clients through their journey, transforming strategic thinking into actionable outcomes, and creating lasting value. The name Magister reflects our commitment to this philosophy.
In every project, we work alongside our clients to analyze challenges, co-design solutions, and implement meaningful change. Like a true magister, we don’t just provide knowledge—we help interpret it, apply it, and evolve it into change.
Our Story
Magister Consulting is the result of over two decades of multi-disciplinary leadership and vision brought to life by its founder, Saruhan Akalın. A graduate of Boğaziçi University with both a Mechanical Engineering degree and an MBA, Saruhan has built a distinguished career in one of Türkiye’s most dynamic industries—rising from early management roles to senior leadership in one of the country’s largest corporations.
His experience spans a wide range of commercial functions, including retail network development, used vehicle brand management, technical services and warranty management, and the design of innovative business models such as insurance ventures, connected car as-a-service, and car care platforms. Saruhan’s leadership has also driven the creation of advanced customer experience programs—earning multiple global awards for excellence in contact center management, CRM innovation, and customer service quality.
In addition to operational expertise, he is a certified executive coach who has mentored dozens of senior leaders within the Koç Holding group—unlocking individual potential and enhancing performance through personalized coaching engagements. With Magister, Saruhan brings this unique blend of strategic foresight, executional excellence, and human-centered leadership to help organizations thrive through transformative customer experience initiatives.
Our Expertise
At Magister Consulting, we combine over a decade of executive leadership in customer experience with a track record of driving measurable, enterprise-level impact. We've successfully governed end-to-end CX programs—from vision and strategy to full-scale execution—ensuring that every initiative translates into business value. Our Voice of Customer programs have become industry benchmarks, and we’ve built internal insight functions that replaced costly research vendors, accelerating decision-making and embedding customer understanding at the core of operations.
Our expertise is equally grounded in operational excellence. We’ve led the transformation of contact centers into award-winning customer service hubs, and we bring hands-on experience in developing scalable CRM infrastructures aligned with global best practices.
At Magister, we don’t just consult—we embed proven, sustainable models that deliver strategic clarity, operational agility, and true customer-centricity.
Our Team
Saruhan Akalın
Founder
Education
Master of Business Administration - Boğaziçi University
B.Sc. In Mechanical Engineering - Boğaziçi University
Experience
CX Strategy & Governance
Developed and governed the company wide Customer Strategy and Customer Budget processes for Tofaş
CJ Design & Innovation
Led the creation and implementation of end-to-end future Customer Journey for FIAT brand
CX Measurement & Action Planning
Developed and established Türkiye’s first comprehensive VoC platform
Established Customer Care Centers for FIAT, Alfa Romeo, and Jeep, earning four international awards of excellence.
CRM Data & Technology
Developed and deployed Tofaş's complete CRM infrastructure, integrating predictive AI applications that earned one international and four national awards.
Leadership & Culture
Worked as Corporate Executive Coach for 7 years for Koç Holding Top Management Talent Program.