top of page
CRM Maturity
Self-Assessment
CRM Maturity Self-Assessment Tool
by Magister Consulting
About the Tool
This assessment is based on Magister Consulting's CRM Maturity Assessment Framework, developed to evaluate an organization's CRM maturity across three pillars:
The Framework
Governance (9 Questions)
Strategy, governance, data management, and technology adaptability.
Execution (10 Questions)
Customer intelligence, personalization, value generation, and experimentation.
Technology Diagnostics (1 Question - 8 Systems)
Systems used for customer data ingestion, orchestration, unification, and activation.
The assessment consists of 20 questions and takes approximately 10–15 minutes to complete.
What Will You Receive?
A few minutes after submitting your responses, you will receive a complimentary personalized CRM Maturity Report by email, including:
• Your overall maturity profile
• Results across the Governance, and Execution domains
• Technology diagnostic of your CRM systems
• Recommended priority areas for improvement
bottom of page