CX Maturity Self-Assessment Tool

By Magister Consulting

About the Tool

This assessment is based on Magister Consulting's CX Maturity Assessment Framework, developed to evaluate an organization's customer experience maturity across three pillars:

The Framework

Define (5 Questions)

Vision, strategy, governance, execution planning, and accountability.

Deliver (5 Questions)

Measurement, action planning, CX design, innovation, data, technology, and personalization.

Drive (5 Questions)

Culture, leadership, employee experience, empowerment, and Voice of Employee.

The assessment consists of 15 questions and takes approximately 10–15 minutes to complete.

What Will You Receive?

Shortly after submitting your responses, you will receive a personalized CX Maturity Report by email, including:

 • Your overall maturity profile

 • Results across the Define, Deliver, and Drive pillars

 • Key strengths and improvement opportunities

 • Recommended priority areas for improvement